Evryday Jane is a brand that offers comfort, care + functionality for a woman in motion. By removing the complexities of maintaining a versatile wardrobe, EDJ lets you get back to your life by offering effortless, thoughtful collections that speak to who you truly are.
The unwavering, bold spirit of our consumers drives the essence of the EDJ brand, creating special space for women to let-go and embrace life around them.
Rakia Reynolds, the leading lady behind the brand, has built a successful career for herself as a Communications Expert and Entrepreneur behind Philadelphia’s Skai Blue Media. The lifestyle she leads is a busy one, between her role as a wife, mother, sister, daughter, team leader, entrepreneur, friend and much more— Rakia and many women she encounters are on the move, putting everything and everyone before themselves, sometimes forgetting to make the necessary space for their desires entirely. In Rakia’s innovative nature, this need, once recognized became a passionate pain point — which she analyzed from many angles and decided to solve it by creating Everyday Jane— focused on offering functional essentials for women in motion.
With this brand, Rakia is driven to make a unique space in the womenswear market that celebrates the women it’s made for, as they are— offering clothes that speak to their personal, everyday needs and evoke nuances of her personal style.READ MORE >
Rakia has teamed up with long time friend and designer Aaron Gray to develop Evryday Jane with a strong sense of community defined in the ways EDJ shows up in the industry and for the consumer. Both Rakia and Aaron are focused on making the EDJ’s life a bit easier with accessible products and a narrative that is both relatable and engaging. Aaron and Rakia began working together representing different brands within the QVC umbrella where they gained a unique point of view on the women’s fashion industry, mixed with other industry experience— they’ve built a truly unique offering that spans beyond QVC and it’s consumers.